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Document type:
Konferenzbeitrag / Conference Paper
Title:
Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents
Collection editors:
Gershoff, Andrew; Kozinets, Robert; White, Tiffany
Title of conference publication:
Advances in Consumer Research, Volume 46
Conference title:
Association for Consumer Research North American Conference (2018, Dallas, Tex.)
Venue:
Dallas, Tex.
Year of conference:
2018
Date of conference beginning:
11.10.2018
Date of conference ending:
13.10.2018
Place of publication:
Duluth, MN
Publishing institution:
Association for Consumer Research
Year:
2018
Pages from - to:
425-429
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Ja / Yes
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