Tom Dieck, M. Claudia; Han, Dai-In Danny; Rauschnabel, Philipp A.:  Augmented reality marketing in hospitality and tourism . In: International Journal of Contemporary Hospitality Management,  36.  2024 , 13 . - p. 97-117 
Zeitschriftenartikel / Journal Article

Rochi, Martin; Rauschnabel, Philipp A.; Renner, Karl-Heinz; Ivens, Björn S. :  Technology paternalism: Development and validation of a measurement scale . In: Psychology & Marketing,  41.  2024 , 5 . - p. 1172-1188 
Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, Aaron C.; Schein, Katrin E.:  Augmented reality marketing and consumer‒brand relationships . In: Psychology & Marketing,  41.  2024 , 4 . - p. 819-837 
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Wieland, Désirée A.C.; Ivens, Björn S.; Kutschma, Elizaveta; Rauschnabel, Philipp A.:  Augmented and virtual reality in managing B2B customer experiences . In: Industrial Marketing Management,  119.  2024 . - p. 193-205 
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Kumar, Harish; Rauschnabel, Philipp A.; Agarwal, Madhushree Nanda; Singh, Rajesh Kumar; Srivastava, Ritu:  Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing . In: Information & Management,  61.  2024 , 2 . - p. 103910 
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Rauschnabel, Philipp A.; Felix, Reto; Heller, Jonas; Hinsch, Chris:  The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality . In: Computers in Human Behavior,  154.  2024 . - p. 108105 
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Rauschnabel, Philipp A.:  Markenbooster Augmented Reality . In: NIM Marketing Intelligence Review,  15.  2023 , 2 . - p. 25-29 
Zeitschriftenartikel / Journal Article

Rauschnabel, Philipp A.:  Boosting Brands with Augmented Reality . In: NIM Marketing Intelligence Review,  15.  2023 , 2 . - p. 24-29 
Zeitschriftenartikel / Journal Article

Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris:  Context in Augmented Reality Marketing: Does the place of use matter? . In: Psychology & Marketing,  40.  2023 , 11 . - p. 2447-2463 
Zeitschriftenartikel / Journal Article

Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J. (Grace); Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra, Wirtz, Jochen:  Metaverse marketing: How the metaverse will shape the future of consumer research and practice . In: Psychology & Marketing,  40.  2023 , 4 . - p. 750-776 
Zeitschriftenartikel / Journal Article