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Document type:
Konferenzbeitrag / Conference Paper
Title:
A Revised Concept of Brand Experience and Its Theoretical Linkage to Brand Attachment
Collection editors:
American Marketing Association
Title of conference publication:
Proceedings of the AMA Winter Marketing Educators' Conference 2013
Organizer (entity):
American Marketing Association
Conference title:
AMA Winter Marketing Educators' Conference (2013, Las Vegas, NV)
Venue:
Las Vegas, USA
Year of conference:
2013
Date of conference beginning:
15.02.2013
Date of conference ending:
17.02.2013
Year:
2013
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
BibTeX