@article{,
    author = {Mager, Michael; Belomy, Stephen; Rennhak, Carsten},
    title = {A New Paradigm for Selecting SaaS Marketing Strategies},
    editor = {},
    booktitle = {},
    series = {},
    journal = {International Academic Research Journal of Business and Management},
    address = {},
    publisher = {},
    edition = {},
    year = {2014},
    isbn = {},
    volume = {3},
    number =  {3},
    pages = {24-39},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rennhak, Carsten},
    
    
}