@book{,
    author = {},
    title = {Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity},
    editor = {Rennhak, Carsten},
    booktitle = {},
    series = {Reutlinger Schriften zu Marketing & Management},
    journal = {},
    address = {Stuttgart},
    publisher = {Ibidem-Verlag},
    edition = {},
    year = {2012},
    isbn = {978-3-8382-0342-3},
    volume = {6},
    number =  {},
    pages = {},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rennhak, Carsten},
    
    
}