@incollection{,
    author = {Praxmarer, Sandra; Rossiter, John R.},
    title = {An Investigation of Alternative Explanations for the Positive Effect of a Presenter’s Attractiveness on Persuasion},
    editor = {Terlutter, Ralf; Diehl, Sandra; Okazaki, Shintaro},
    booktitle = {Cutting edge international research},
    series = {Advances in advertising research},
    journal = {},
    address = {Wiesbaden},
    publisher = {Gabler},
    edition = {},
    year = {2010},
    isbn = {978-3-8349-2111-6 ; 978-3-8349-6006-1},
    volume = {1},
    number =  {},
    pages = {141-155},
    url = {},
    doi = {10.1007/978-3-8349-6006-1_10},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten, Professur: Praxmarer-Carus, Sandra},
    
    
}