@misc{,
    author = {Rennhak, Carsten},
    title = {Besser als die anderen – Seitenhiebe gegen die Konkurrenz},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Süddeutsche Zeitung},
    address = {},
    publisher = {},
    edition = {},
    year = {2015},
    isbn = {},
    volume = {},
    number =  {},
    pages = {18},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rennhak, Carsten},
    
    
}