@incollection{,
    author = {Kienzle, Stephanie; Rennhak, Carsten; Nufer, Gerd},
    title = {Cause-Related Marketing},
    editor = {Rennhak, Carsten},
    booktitle = {Kommunikationspolitik im 21. Jahrhundert},
    series = {},
    journal = {},
    address = {Stuttgart},
    publisher = {Ibidem},
    edition = {},
    year = {2010},
    isbn = {978-3-8382-0192-4},
    volume = {},
    number =  {},
    pages = {101-126},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rennhak, Carsten},
    
    
}