@incollection{,
    author = {Sieprath, Stephan; Thielmann, Bodo; Kaiser, Stephan},
    title = {BCN – Synergies and New Businesses for a Content Powerhouse},
    editor = {Vizjak, Andrej; Ringlstetter, Max J.},
    booktitle = {Media Management : Leveraging Content for Profitable Growth},
    series = {},
    journal = {},
    address = {Berlin ; Heidelberg},
    publisher = {Springer},
    edition = {},
    year = {2003},
    isbn = {978-3-642-07886-6 ; 978-3-540-24786-9},
    volume = {},
    number =  {},
    pages = {141-146},
    url = {},
    doi = {10.1007/978-3-540-24786-9_16},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 2 - Institut für Entwicklung zukunftsfähiger Organisationen, Professur: Kaiser, Stephan},
    
    
}