@misc{,
    author = {Kienzle, Stephanie; Rennhak, Carsten},
    title = {Cause-Related Marketing},
    editor = {Rennhak, Carsten; Nufer, Gerd},
    booktitle = {},
    series = {Reutlinger Diskussionsbeiträge zu Marketing & Management/Reutlingen Working Papers on Marketing & Management},
    journal = {},
    address = {},
    publisher = {Hochschule Reutlingen, ESB Business School},
    edition = {},
    year = {2009},
    isbn = {},
    volume = {2009-04},
    number =  {},
    pages = {},
    url = {http://www.esb-business-school.de/fileadmin/user_upload/Fakultaet_ESB/Forschung/Publikationen/Diskussionsbeitraege_zu_Marketing_Management/WP_2009-04_Cause-Related_Marketing.pdf},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rennhak, Carsten},
    
    
}