@incollection{,
    author = {Krüger, Johannes; Rennhak, Carsten},
    title = {Alles Event?},
    editor = {Rennhak, Carsten},
    booktitle = {Unternehmenskommunikation 2.0 : Neue Wege im Marketing},
    series = {},
    journal = {},
    address = {Stuttgart},
    publisher = {Ibidem},
    edition = {},
    year = {2006},
    isbn = {3-89821-712-4},
    volume = {},
    number =  {},
    pages = {},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rennhak, Carsten},
    
    
}