@incollection{,
    author = {Galiñanes García, Amparo; Rennhak, Carsten; Seidel, Gunter},
    title = {CRM und Kundenbindung},
    editor = {Rennhak, Carsten},
    booktitle = {Herausforderung Kundenbindung},
    series = {},
    journal = {},
    address = {Wiesbaden},
    publisher = {Gabler},
    edition = {},
    year = {2006},
    isbn = {978-3-8350-0400-9},
    volume = {},
    number =  {},
    pages = {129-139},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rennhak, Carsten},
    
    
}