@article{,
    author = {Wieluch, Marina Isabel},
    title = {Anecdotal versus Statistical Evidence in Risk Communication Messages: The Moderating Effects of Comparative Optimism and Message Framing},
    editor = {Moreau, Page; Puntoni, Stefano},
    booktitle = {},
    series = {},
    journal = {Advances in Consumer Research},
    address = {},
    publisher = {},
    edition = {},
    year = {2016},
    isbn = {},
    volume = {44},
    number =  {},
    pages = {681-682},
    url = {http://www.acrwebsite.org/volumes/v44/acr_vol44_1022254.pdf},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten, Professur: Praxmarer-Carus, Sandra},
    
    
}