@inproceedings{, author = {Kruse, Joachim; Fischer, P.; Spörrle, Matthias}, title = {Digital signage for in-store advertising at gas stations/retail stores in Germany : A field study}, editor = {Reimann, M.; Schilke, O.}, booktitle = {NeuroPsychoEconomics Conference Proceedings 2011}, series = {}, journal = {}, address = {Munich, Germany}, publisher = {Association for NeuroPsychoEconomics}, edition = {}, year = {2011}, isbn = {}, volume = {}, number = {}, pages = {32}, url = {}, doi = {}, keywords = {}, abstract = {}, note = {}, institution = {Universität der Bundeswehr München, Fakultät für Humanwissenschaften, Department für Psychologie, Professur: Kruse, Joachim}, }