@article{,
    author = {Rauschnabel, Philipp A.; Kammerlander, Nadine; Ivens, Björn S.},
    title = {Collaborative Brand Attacks in Social Media : Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crisis},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Journal of Marketing Theory and Practice},
    address = {},
    publisher = {},
    edition = {},
    year = {2016},
    isbn = {},
    volume = {24},
    number =  {4},
    pages = {381-410},
    url = {https://doi.org/10.1080/10696679.2016.1205452},
    doi = {10.1080/10696679.2016.1205452},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: },
    
    
}