@article{,
    author = {Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; Ivens, Björn S. },
    title = {Brand Management in Marketing for Higher Education : The University Brand Personality Scale},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Journal of Business Research},
    address = {},
    publisher = {},
    edition = {},
    year = {2016},
    isbn = {},
    volume = {69},
    number =  {8},
    pages = {3077–3086},
    url = {https://doi.org/10.1016/j.jbusres.2016.01.023},
    doi = {10.1016/j.jbusres.2016.01.023},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: },
    
    
}