@article{,
    author = {Rauschnabel, Philipp A.; Ro, Young K.},
    title = {Augmented Reality Smart Glasses : An Investigation of Technology Acceptance Drivers},
    editor = {},
    booktitle = {},
    series = {},
    journal = {International Journal of Technology Marketing},
    address = {},
    publisher = {},
    edition = {},
    year = {2016},
    isbn = {},
    volume = {11},
    number =  {2},
    pages = {123-148},
    url = {https://doi.org/10.1504/IJTMKT.2016.075690},
    doi = {10.1504/IJTMKT.2016.075690},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: },
    
    
}