@article{,
    author = {Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B.; Ivens, Björn S.},
    title = {Brands and Religious labels : A Spillover-Perspective},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Journal of Marketing Management},
    address = {},
    publisher = {},
    edition = {},
    year = {2015},
    isbn = {},
    volume = {31},
    number =  {11-12},
    pages = {1285-1309},
    url = {https://doi.org/10.1080/0267257X.2015.1013489},
    doi = {10.1080/0267257X.2015.1013489},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: },
    
    
}