@article{,
    author = {Alt, Florian; Müller, Jörg; Schmidt, Albrecht},
    title = {Advertising on Public Display Networks},
    editor = {},
    booktitle = {},
    series = {},
    journal = {IEEE Computer},
    address = {},
    publisher = {},
    edition = {},
    year = {2012},
    isbn = {},
    volume = {45},
    number =  {5},
    pages = {50-56},
    url = {},
    doi = {10.1109/MC.2012.150},
    keywords = {},
    abstract = {For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.},
    note = {},
    
    
    
}