@article{,
    author = {Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris},
    title = {Augmented reality marketing : How mobile AR-apps can improve brands through inspiration},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Journal of Retailing and Consumer Services},
    address = {},
    publisher = {},
    edition = {},
    year = {2019},
    isbn = {},
    volume = {49},
    number =  {},
    pages = {43-53},
    url = {https://doi.org/10.1016/j.jretconser.2019.03.004},
    doi = {10.1016/j.jretconser.2019.03.004},
    keywords = {Augmented Reality Marketing ; AR ; Mixed reality ; Branded app ; Inspiration ; Brand Management},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}