@inproceedings{,
    author = {Gathen, Constanze; Praxmarer-Carus, Sandra},
    title = {Adding effort can make green products more attractive to males : The moderating effect of gender identity strength},
    editor = {},
    booktitle = {Proceedings of the 48th EMAC Conference},
    series = {},
    journal = {},
    address = {},
    publisher = {},
    edition = {},
    year = {2019},
    isbn = {},
    volume = {},
    number =  {},
    pages = {},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten, Professur: Praxmarer-Carus, Sandra},
    
    
}