@inproceedings{,
    author = {Praxmarer-Carus, Sandra; Wolkenstörfer, Stefan},
    title = {Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents},
    editor = {Gershoff, Andrew; Kozinets, Robert; White, Tiffany},
    booktitle = {Advances in Consumer Research, Volume 46},
    series = {},
    journal = {},
    address = {Duluth, MN},
    publisher = {Association for Consumer Research},
    edition = {},
    year = {2018},
    isbn = {},
    volume = {},
    number =  {},
    pages = {425-429},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten, Professur: Praxmarer-Carus, Sandra},
    
    
}