@misc{,
    author = {Rauschnabel, Philipp A.},
    title = {Augmented Reality: Marketing Gimmick or Serious Disruptor?},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Research Spotlights - UniBw M Forschungsbroschüre },
    address = {},
    publisher = {},
    edition = {},
    year = {2020},
    isbn = {},
    volume = {},
    number =  {},
    pages = {10-15},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}