@misc{,
    author = {Rauschnabel, Philipp A.},
    title = {Augmented Reality Marketing: Inspiration als Erfolgsfaktor!},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Digital Commerce Blog},
    address = {},
    publisher = {},
    edition = {},
    year = {2019},
    isbn = {},
    volume = {},
    number =  {},
    pages = {},
    url = {https://digital-commerce.post.ch/de/pages/blog/2019/augmented-reality },
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}