@misc{, author = {Morasch, Karl}, title = {Entering a foreign market: Exports, FDI or strategic alliance?}, editor = {}, booktitle = {}, series = {Volkswirtschaftliche Diskussionsbeiträge}, journal = {}, address = {Neubiberg}, publisher = {Universität der Bundeswehr München, Fachgruppe für Volkswirtschaftslehre}, edition = {}, year = {2018}, isbn = {}, volume = {30,5}, number = {}, pages = {}, url = {https://ideas.repec.org/p/zbw/ubwwpe/20185.html}, doi = {}, keywords = {Entry strategies ; Trade ; FDI ; Alliances ; Oligopoly}, abstract = {The decision over exports vs. foreign direct investment (FDI) is usually discussed in an extension of the so-called Melitz model where firms with heterogeneous costs compete in a monopolistically competitive industry. The present paper starts from a situation where a potential foreign entrant would be just indifferent between exports and FDI in such a setting. However, by assuming oligopolistic interaction, strategic considerations are also taken into account. It is shown how the strategic impact of lower marginal cost makes FDI more attractive in a Cournot setting while exports are preferable under price competition in a market with differentiated goods. Beyond that it is also explored how a strategic alliance with a local incumbent could be a superior alternative for market entry.}, note = {}, institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 5 - Institut für Ökonomie und Recht der globalen Wirtschaft, Professur: Morasch, Karl}, }