@article{, author = {Praxmarer-Carus, Sandra; Wieluch, Marina Isabell}, title = {Now or never? Temporal framing in risk messages and the moderating effect of comparative optimism}, editor = {}, booktitle = {}, series = {}, journal = {Zeitschrift für die gesamte Versicherungswissenschaft}, address = {}, publisher = {}, edition = {}, year = {2021}, isbn = {}, volume = {110}, number = {}, pages = {255–268}, url = {https://doi.org/10.1007/s12297-021-00512-1}, doi = {10.1007/s12297-021-00512-1}, keywords = {}, abstract = {}, note = {}, institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten, Professur: Praxmarer-Carus, Sandra}, }