@misc{, author = {Rauschnabel, Philipp A.; Schein, Katrin E.}, title = {Augmented reality (AR) : Implementing AR in manufacturing companies: barriers that need to be overcome}, editor = {}, booktitle = {}, series = {}, journal = {Digital Commerce Blog}, address = {}, publisher = {}, edition = {}, year = {2022}, isbn = {}, volume = {}, number = {}, pages = {}, url = {https://digital-commerce.post.ch/en/pages/blog/2022/implementing-ar-in-manufacturing-companies}, doi = {}, keywords = {}, abstract = {}, note = {}, institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.}, }