@article{,
    author = {Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J. (Grace); Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra, Wirtz, Jochen},
    title = {Metaverse marketing: How the metaverse will shape the future of consumer research and practice},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Psychology & Marketing},
    address = {},
    publisher = {},
    edition = {},
    year = {2023},
    isbn = {},
    volume = {40},
    number =  {4},
    pages = {750-776},
    url = {https://doi.org/10.1002/mar.21767},
    doi = {10.1002/mar.21767},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}