@unpublished{,
    author = {Wieland, Désirée; Ivens, Björn; Kutschma, Elizaveta; Rauschnabel, Philipp A.},
    title = {Augmented and Virtual Reality in Managing B2B Customer Relationships : Use Cases and Adoption Success Factors},
    editor = {},
    booktitle = {},
    series = {},
    journal = {},
    address = {},
    publisher = {},
    edition = {},
    year = {2023},
    isbn = {},
    volume = {},
    number =  {},
    pages = {},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {Vortrag bei 8th International XR-Metaverse Conference 2023},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}