@article{,
    author = {Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris},
    title = {Context in Augmented Reality Marketing: Does the place of use matter?},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Psychology & Marketing},
    address = {},
    publisher = {},
    edition = {},
    year = {2023},
    isbn = {},
    volume = {40},
    number =  {11},
    pages = {2447-2463},
    url = {https://doi.org/10.1002/mar.21814},
    doi = {10.1002/mar.21814},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}