@article{,
    author = {Praxmarer-Carus, Sandra; Gathen, Constanze},
    title = {Advertising Eco-Friendly Behavior To Young Adults: “Sweat” or “Do Good”? : How Young Men and Women Respond To Physical Activity- versus Caring-Oriented Appeals},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Journal of Advertising Research},
    address = {},
    publisher = {},
    edition = {},
    year = {2023},
    isbn = {},
    volume = {63},
    number =  {3},
    pages = {},
    url = {https://www.journalofadvertisingresearch.com/content/63/3/255},
    doi = {10.2501/JAR-2023-018},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten, Professur: Praxmarer-Carus, Sandra},
    
    
}