@article{,
    author = {Rauschnabel, Philipp A.},
    title = {Boosting Brands with Augmented Reality : Why and When it Works},
    editor = {},
    booktitle = {},
    series = {},
    journal = {NIM Marketing Intelligence Review},
    address = {},
    publisher = {},
    edition = {},
    year = {2023},
    isbn = {},
    volume = {15},
    number =  {2},
    pages = {24-29},
    url = {https://doi.org/10.2478/nimmir-2023-0013},
    doi = {10.2478/nimmir-2023-0013},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}