@article{,
    author = {Rauschnabel, Philipp A.; Felix, Reto; Heller, Jonas; Hinsch, Chris},
    title = {The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Computers in Human Behavior},
    address = {},
    publisher = {},
    edition = {},
    year = {2024},
    isbn = {},
    volume = {154},
    number =  {},
    pages = {108105},
    url = {https://doi.org/10.1016/j.chb.2023.108105},
    doi = {10.1016/j.chb.2023.108105},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}