@article{,
    author = {Kumar, Harish; Rauschnabel, Philipp A.; Agarwal, Madhushree Nanda; Singh, Rajesh Kumar; Srivastava, Ritu},
    title = {Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Information & Management},
    address = {},
    publisher = {},
    edition = {},
    year = {2024},
    isbn = {},
    volume = {61},
    number =  {2},
    pages = {103910},
    url = {https://doi.org/10.1016/j.im.2023.103910},
    doi = {10.1016/j.im.2023.103910},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}