@article{,
    author = {Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, Aaron C.; Schein, Katrin E.},
    title = {Augmented reality marketing and consumer‒brand relationships : How closeness drives brand love},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Psychology & Marketing},
    address = {},
    publisher = {},
    edition = {},
    year = {2024},
    isbn = {},
    volume = {41},
    number =  {4},
    pages = {819-837},
    url = {https://doi.org/10.1002/mar.21953},
    doi = {10.1002/mar.21953},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}