@unpublished{,
    author = {Wilhelm, David; Praxmarer-Carus, Sandra; Rauschnabel, Philipp A.},
    title = {Augmented Reality in Luxury Brand Management},
    editor = {},
    booktitle = {},
    series = {},
    journal = {},
    address = {},
    publisher = {},
    edition = {},
    year = {2024},
    isbn = {},
    volume = {},
    number =  {},
    pages = {},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {Vortrag bei 9th International XR-Metaverse Conference 2024},
    institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften;Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Praxmarer-Carus, Sandra ; Rauschnabel, Philipp A.},
    
    
}