@article{,
    author = {Maier, Lukas; Baccarella, Christian},
    title = {The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Journal of Product Innovation Management},
    address = {},
    publisher = {},
    edition = {},
    year = {2024},
    isbn = {},
    volume = {},
    number =  {},
    pages = {1-33},
    url = {https://doi.org/10.1111/jpim.12734},
    doi = {10.1111/jpim.12734},
    keywords = {consumer behavior ; customer empowerment ; literature review ; open innovation ; psychology},
    abstract = {Abstract
In search of innovation and market success, firms have started to empower
their customers in many ways, from customizing and self-producing their own
products (products made for one) to selecting and designing products for the
broader marketplace (products made for many). This power shift has important
behavioral and psychological consequences for customers and, hence, has
attracted considerable interest from academics and practitioners alike. However,
the literature is scattered, provides inconsistent findings, and lacks both a
comprehensive conceptualization and empirical overview. Specifically, extant
literature neglects the situational nature of customer empowerment, equalizing
inherently different customer empowerment activities while failing to consider
the divergent effects on participating versus observing customers
(i.e., customers who do not participate in the new product development process
themselves). This limits advancement of the field, and impedes integration
with the related fields of innovation, marketing, and consumer research. To
facilitate a better understanding of the psychological and behavioral consequences
of customer empowerment, we systematically review literature in the
field and develop a conceptual framework that integrates different customer
empowerment situations and their respective psychological (e.g., firm perceptions
and feelings of empowerment) and behavioral (e.g., product preferences
and willingness-to-pay) consequences. Using this framework, we structure previous
research, highlight similarities and differences across customer empowerment
situations, and set the stage for future research. By taking a customer
perspective, this research advances our understanding of why some customer
empowerment strategies are more successful than others (and under which circumstances).
On a broader level, we show that adopting a behavioral and psychological
perspective may be a promising way to study innovation.},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 3 - Finance &Accounting, Professur: Baccarella, Christian},
    
    
}