@article{,
    author = {Wieluch, Marina I.; Praxmarer-Carus, Sandra},
    title = {How the persuasiveness of statistical evidence compared to personal testimonials depends on the recipient's distance from the message issue},
    editor = {},
    booktitle = {},
    series = {},
    journal = {Journal of Consumer Behaviour},
    address = {},
    publisher = {},
    edition = {},
    year = {2024},
    isbn = {},
    volume = {},
    number =  {},
    pages = {},
    url = {https://doi.org/10.1002/cb.2404},
    doi = {doi.org/10.1002/cb.2404},
    keywords = {Personal testimonials ; anecdotal evidence ; statistical evidence ; psychological distance ; construal level},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Wirtschafts- und Organisationswissenschaften, WOW 2 - Markets &Innovation, Professur: Praxmarer-Carus, Sandra},
    
    
}