@article{,
    author = {Tom Dieck, M. Claudia; Han, Dai-In Danny; Rauschnabel, Philipp A.},
    title = {Augmented reality marketing in hospitality and tourism : A guide for researchers and managers},
    editor = {},
    booktitle = {},
    series = {},
    journal = {International Journal of Contemporary Hospitality Management},
    address = {},
    publisher = {},
    edition = {},
    year = {2024},
    isbn = {},
    volume = {36},
    number =  {13},
    pages = {97-117},
    url = {https://doi.org/10.1108/IJCHM-09-2023-1513},
    doi = {10.1108/IJCHM-09-2023-1513},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rauschnabel, Philipp A.},
    
    
}