@inproceedings{,
    author = {Werner, Matthias; Pezold, Annika; Rennhak, Carsten},
    title = {Beyond the Hype : Unveiling the Implications of Influencer Marketing on Consumers and Society},
    editor = {},
    booktitle = {European Marketing Academy Regional Conference (15., 2024, Lissabon)},
    series = {},
    journal = {},
    address = {},
    publisher = {},
    edition = {},
    year = {2024},
    isbn = {},
    volume = {},
    number =  {},
    pages = {},
    url = {},
    doi = {},
    keywords = {},
    abstract = {},
    note = {},
    institution = {Universität der Bundeswehr München, Fakultät für Betriebswirtschaft, BW 3 - Institut für Organisationskommunikation, Professur: Rennhak, Carsten},
    
    
}