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Document type:
Konferenzbeitrag / Conference Paper
Title:
Beyond the Hype
Subtitle:
Unveiling the Implications of Influencer Marketing on Consumers and Society
Organizer (entity):
European Marketing Academy Lissabon
Conference title:
European Marketing Academy Regional Conference (15., 2024, Lissabon)
Venue:
Lissabon
Year of conference:
2024
Date of conference beginning:
25.09.2024
Date of conference ending:
27.09.2024
Year:
2024
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rennhak, Carsten
Open Access yes or no?:
Nein / No
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