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Document type:
Sammelbandbeitrag / Paper in Collective Volume
Title:
An Investigation of Alternative Explanations for the Positive Effect of a Presenter’s Attractiveness on Persuasion
Collection title:
Cutting edge international research
Collection editors:
Terlutter, Ralf; Diehl, Sandra; Okazaki, Shintaro
Series title:
Advances in advertising research
Series volume:
1
Place of publication:
Wiesbaden
Publisher:
Gabler
Year:
2010
Pages from - to:
141-155
Language:
Englisch
ISBN:
978-3-8349-2111-6 ; 978-3-8349-6006-1
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
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