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Document type:
Konferenzbeitrag / Conference Paper
Title:
Adding effort can make green products more attractive to males
Subtitle:
The moderating effect of gender identity strength
Title of conference publication:
Proceedings of the 48th EMAC Conference
Organizer (entity):
European Marketing Academy
Conference title:
European Marketing Academy Confrence (48., 2019, Hamburg)
Venue:
Hamburg
Year of conference:
2019
Date of conference beginning:
28.05.2019
Date of conference ending:
31.05.2019
Year:
2019
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
BibTeX